HONAYDA SERAFI & TBD

Honayda Serafi is a Saudi Arabian fashion designer and entrepreneur renowned for her contemporary luxury womenswear. After beginning her career in film and media, she launched her eponymous label, blending modern tailoring with bold femininity and Middle Eastern influences. Her designs have been worn by celebrities and influential women around the world, earning international recognition for their elegance, craftsmanship, and empowering aesthetic.